Want to give yourself the best chance to land that job? Make sure you nail these.

Photo by Ben White on Unsplash

I’ve personally interviewed more candidates for open roles at Avertro in the past year than the previous 10 combined, such is the nature of being a startup founder that doesn’t have the luxury of deferring to a recruitment team.

We’re currently hiring for a marketing specialist and have been overwhelmed by the response, receiving over 150 applications. We’ve arrived at our shortlist of the top three candidates; we could hire any of them and they would do a great job.

Here’s what they all…


How people answer this question tells you more than you may realise.

Photo by Matt Botsford on Unsplash

I’m not a recruitment professional, yet it’s always been part of my job. As a startup CEO, hiring the right people is critical to our success.

Avertro is just over a year old now. In that time, I’ve reviewed more than a thousand LinkedIn profiles and CVs, and interviewed close to a hundred people for our open roles. In my 20-year cybersecurity career, that number is much higher.

The Question

There are a few questions candidates are advised to be prepared for, and the most important question is one of…


How can you ensure you are really helping instead of virtue signalling?

Photo by Ravi Roshan on Unsplash

Preamble: I run a cybersecurity startup, so the introduction focuses on the Aussie cybersecurity angle to set informed context. The rest of this article however, could be applied to any B2B startup.

Introduction

CyRise Demo Day for cohort 4 delivered on its promise last week. I thought it was fantastic, and I hope the companies who are now officially fellow CyRise portfolio companies get the support they ask for. …


Avertro just turned one. These are some of the real moments from our first year.

Photo credit: Syaf Djamil

5th September 2019

Antler representative: “Alright, Ian and Roman. Who’s going to do the driving on the laptop?”

Me: “Roman can. CTO’s job.”

We laughed. There we were, sitting in a meeting room on level 8 at Tank Stream Labs within the Sydney Startup Hub.


Avertro just turned one. Here’s how we successfully got through the year in spite of a global pandemic.

Like many early-stage startups, there were times in the first months of our existence where we questioned if we would survive beyond the first year. When the global pandemic hit, we didn’t know if we’d make it past June.

Yet here we are, one year on from Avertro’s genesis. The pandemic isn’t over, but I no longer lie awake every night working through all the permutations on how to keep us alive.

Today, we are well and truly breathing, with an extremely…


This is the summary and conclusion to the multi-part series sharing the lessons I’ve learned on my entrepreneurial journey thus far.

No matter the outcome of your startup journey, the one thing you can count on is that you will learn more through the journey than almost anything else you’ve ever done before in your career.

Photo by Clark Tibbs on Unsplash

I hope my journey will help those of you embarking on your own startup path. Here are the links to each article in the series.

Introduction article.

Eight Lessons

  1. Don’t wait until you feel 100% ready to start your entrepreneurial journey
  2. Luck is what happens when…


This is a multi-part series sharing the lessons I’ve learned on my entrepreneurial journey thus far. Here is the eighth lesson. Read the intro, first, second, third, fourth, fifth, sixth, and seventh lessons, if you haven’t already done so.

According to MIT:

“Design thinking is a powerful process of problem solving that begins with understanding unmet customer needs. From that insight emerges a process for innovation that encompasses concept development, applied creativity, prototyping, and experimentation. When design thinking approaches are applied to business, the success rate for innovation improves substantially.”

Photo by Marília Castelli on Unsplash

At its core, design thinking is about understanding the user…


This is a multi-part series sharing the lessons I’ve learned on my entrepreneurial journey thus far. Here is the seventh lesson. Read the intro, first, second, third, fourth, fifth, and sixth lessons, if you haven’t already done so.

We are besieged with startup success stories. The multi-million dollar rounds of funding a particular startup has raised, making it the newest unicorn, pepper our social media feeds. Good news stories are great. They help us to keep going, or encourage us to start the business we’ve been dreaming about. But they also lull the reader into believing that the startup journey…


This is a multi-part series sharing the lessons I’ve learned on my entrepreneurial journey thus far. Here is the sixth lesson. Read the intro, first, second, third, fourth, and fifth lessons, if you haven’t already done so.

From where I’m currently sitting, running a startup makes the challenges I used to face in my various corporate roles seem about as stressful as sitting by the pool of a five-star resort worried about getting sunburnt.

Photo by Chris Greenhow on Unsplash

I don’t mean to make this about stresses in the corporate versus startup world. There are definitely challenges in the corporate world that we’ve all had…


This is a multi-part series sharing the lessons I’ve learned on my entrepreneurial journey thus far. Here is the fifth lesson. Read the intro, first, second, third, and fourth lessons, if you haven’t already done so.

We must acknowledge that asking for help is a sign of strength, not weakness.

Photo by Neil Thomas on Unsplash

I’ve spent a lot of time over the past few months simply asking people for help. Some old friends. Some new friends. No matter. I’ve asked anyway, because everyone has something of value to contribute no matter their background or experience.

Even when I think I know the answer, I…

Ian Yip

Cyber Risk. Cybersecurity. Business. Tech. Entrepreneur. CEO at Avertro. Former CTO at McAfee Asia Pacific.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store